The BMW XM Label Tackles Pikes Peak

Peak Power

This unflinching, two-part documentary takes you behind-the-scenes for an intimate look at the realities of racing one of the greatest challenges in motorsports for both man and machine. The 101st running of Pikes Peak International Hill Climb, famously known as the “Race to the Clouds“, takes place annually in Colorado Springs, USA.

Join BMW USA in this invitation-only race against the clock to witness Matt Mullins, Rhys Millen and team as they embark on a 9-month journey to break the record for the Fastest Hybrid SUV with the All-New BMW XM Label, a 738 hp hybrid SUV.

This powerful, shocking, and intense story captures truth, life and reality of these intrepid individuals and the BMW XM Label.

Road to Redemption

After heartbreaking results on race day, Matt Mullins reflects on his run and regroups. The team gets word that they can go back, and hurry to prepare the XM Label for another run at the mountain. With the window of opportunity closing fast, Rhys Millen and his team have only 3 weeks to do what typically takes 3 months, it’s another race against the clock.

Will Matt Mullins and the XM Label make it to the mountain and claim the record for fastest hybrid SUV? Watch what happens in the final chapter of Peak Power with the XM Label as it takes on the Pikes Peak for one last run.

The Run

The XM Label set a new record for hybrid electric SUVs at Pikes Peak in Colorado Springs on September 21, 2023, during an officially certified course run. Watch the complete on-board record ride up the hill in 10:48:60 min, driven by Matt Mullins, BMW’s Chief Driving Instructor at the BMW Performance Center in South Carolina.

Drive peak power in the BMW XM Label.