What Does BMW Stand For?

BMW in a desert

Though the iconic blue and white BMW logo is instantly recognized by drivers in the Glendale area and around the world, few may know what each letter in the BMW name stands for. BMW is a German acronym for Bayerische Motoren Werke, or Bavarian Motor Works as it translates to in English. Explore more about the BMW name and the renowned automaker’s story Pacific BMW.

The History of the BMW Name

  • 1913: BMW has its roots in Rapp Motorenwerke, an aircraft engine manufacturer that was based in Munich, Germany. Rapp Motorenwerke was founded by German entrepreneur Karl Rapp, hence the name.
  • 1917: Karl Rapp eventually left Rapp Motorenwerke. The name was then changed by new leadership to Bayerische Motoren Werke.
  • 1917: BMW logo is originally developed and slightly evolved over the years. The blue and white elements of the BMW logo nod to the checkered, diamond-patterned Bavarian flag.
  • BMW AGis the official holding company of BMW. The “AG” stands for Aktiengesellschaft, which means an incorporation owned by shareholders.

Bimmer vs. Beemer

Proud Los Angeles BMW owners may often refer to their beloved vehicle as a “Beemer,” or “Bimmer.” If you’ve ever wondered what the difference is, Pacific BMW can clue you into their use cases. In the United States, auto enthusiasts may take the stance that “Beemer” refers to BMW motorcycles while “Bimmer,” specifically refers to a BMW car. In Canada, it’s more common to hear both “Bimmer,” and “Beemer,” to reference cars and motorcycles interchangeably.What is the BMW Slogan?The longstanding and well-known BMW slogan “The Ultimate Driving Machine,” was marketed in North America starting in 1974. It was replaced only short-term in 2010 with the slogan “Joy,” but made its return in 2010. Additionally, you may have seen the short-term campaign “Designed for Driving Pleasure,” which ran throughout the last decade.

Test Drive a BMW at Pacific BMW

Come to Pacific BMW near Hollywood for more BMW expertise, including which BMW models are the fastest, the most outstanding new models in our inventory, and more BMW history. Experience the premium German engineering from behind the wheel when you contact us to schedule a test drive. If you want to get one step closer to your very own ultimate driving machine, you can start the financing process online before you stop in.

More from Pacific BMW

  • The First-Ever BMW ALPINA XB7

    Building off the success of the BMW X7, the first-ever BMW ALPINA XB7 brings a new definition to luxury and performance. A freshly tuned V8, enhanced suspension, and quality craftsmanship make this a truly one of a kind BMW. It is the perfect car to experience your next adventure at warp speed.

  • 2020 BMW X3 Towing Capacity

    Do you need supersized capabilities and major towing chops for your Los Angeles travels? The 2020 BMW X3 towing capacity offers up to 4,400 pounds of grit on the open roads, which means you have all the power you need to tow that boat to Hollywood or that ATV to Burbank without an issue. See how…

  • BMW X5 Towing Capacity

    If you’re a Glendale driver in the market for a new luxury sport utility vehicle, the 2020 BMW X5 provides legendary style and sophistication as well as remarkable performance and power. In the following guide, we will cover what contributes to the maximum BMW X5 towing capacity of up to 7,200 pounds, like the BMW…

Saved
Saved Vehicles ×

SAVED VEHICLES

You don't have any saved vehicles!

Look for this link on your favorites:

Save

Once you've saved some vehicles, you can view them here at any time.

Contact
Contact Us ×

(818) 246-5600

Call Now

800 S Brand Blvd • Glendale, CA 91204

Get Directions

Today's Hours:

Open Today! Sales: 10am-6pm

Service: Closed

Pacific BMW

800 S Brand Blvd Glendale, CA

Phone: (818) 246-5600

http://maps.google.com/?q=800%20S%20Brand%20Blvd%2C%20Glendale%2C%20CA%2091204

Sales

Phone: (818) 582-8560

800 S Brand Blvd Glendale, CA

Service

Phone: (818) 552-4605

800 S Brand Blvd Glendale, CA

Collision Center

Phone: (818) 552-4735

800 S Brand Blvd Glendale, CA
34.137119 -118.25492
Pacific BMW 34.137119, -118.25492.