What Does BMW Stand For?

BMW in a desert

Though the iconic blue and white BMW logo is instantly recognized by drivers in the Glendale area and around the world, few may know what each letter in the BMW name stands for. BMW is a German acronym for Bayerische Motoren Werke, or Bavarian Motor Works as it translates to in English. Explore more about the BMW name and the renowned automaker’s story Pacific BMW.

The History of the BMW Name

  • 1913: BMW has its roots in Rapp Motorenwerke, an aircraft engine manufacturer that was based in Munich, Germany. Rapp Motorenwerke was founded by German entrepreneur Karl Rapp, hence the name.
  • 1917: Karl Rapp eventually left Rapp Motorenwerke. The name was then changed by new leadership to Bayerische Motoren Werke.
  • 1917: BMW logo is originally developed and slightly evolved over the years. The blue and white elements of the BMW logo nod to the checkered, diamond-patterned Bavarian flag.
  • BMW AGis the official holding company of BMW. The “AG” stands for Aktiengesellschaft, which means an incorporation owned by shareholders.

Bimmer vs. Beemer

Proud Los Angeles BMW owners may often refer to their beloved vehicle as a “Beemer,” or “Bimmer.” If you’ve ever wondered what the difference is, Pacific BMW can clue you into their use cases. In the United States, auto enthusiasts may take the stance that “Beemer” refers to BMW motorcycles while “Bimmer,” specifically refers to a BMW car. In Canada, it’s more common to hear both “Bimmer,” and “Beemer,” to reference cars and motorcycles interchangeably.What is the BMW Slogan?The longstanding and well-known BMW slogan “The Ultimate Driving Machine,” was marketed in North America starting in 1974. It was replaced only short-term in 2010 with the slogan “Joy,” but made its return in 2010. Additionally, you may have seen the short-term campaign “Designed for Driving Pleasure,” which ran throughout the last decade.

Test Drive a BMW at Pacific BMW

Come to Pacific BMW near Hollywood for more BMW expertise, including which BMW models are the fastest, the most outstanding new models in our inventory, and more BMW history. Experience the premium German engineering from behind the wheel when you contact us to schedule a test drive. If you want to get one step closer to your very own ultimate driving machine, you can start the financing process online before you stop in.

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34.137119 -118.25492
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Pacific BMW
Pacific BMW
800 S Brand Blvd
Glendale, CA, 91204 US
(818) 246-5600
https://di-uploads-development.dealerinspire.com/pacificbmw/uploads/2019/03/PacificBMWOGImage.png
Pacific BMW 34.137119, -118.25492.