MEMBERSHIP BENEFITS

AN INCLUSIVE CLUB WITH EXCLUSIVE BENEFITS

With a subscription to our Lifestyle Membership Program, members gain access to additional benefits that include personalized on-location services such as car washes, detailing, and vehicle pick-up and drop-off for service-related visits, access to our dedicated service concierge, priority access to our team of knowledge and mastery experts, various lifestyle premiums, and access to exclusive member events. It's a full suite of amenities designed to enhance the journey of BMW ownership and provide memorable experiences for those who value being in a category separate from the rest.

Gift Box

ENTHUSIAST GIFT BOX

A celebration of new beginnings. Our gift boxes are hand-chosen, finely finished, and made available as a one-time welcome gift to newly enrolled members. We believe that all gifts tell a story, and our members-only gift boxes are an invitation to discover our lifestyle, the things we love, and the simple products that inspire us.

Delivery

AT-HOME DELIVERY

Post-purchase, a specially-trained BMW Genius will deliver your new vehicle to the location of your choosing. Our BMW Genius will perform a comprehensive consultation of the sophisticated technology, safety, and connectivity features, ensuring your BMW journey is filled with excitement, sophisticated pursuits, and grand adventures.

Concierge

DEDICATED CONCIERGE SERVICES

Members are granted unlimited access to our team of dedicated concierge professionals whose primary objective is to ensure that all customer needs are met in a timley, hassle-free, and memorable way.

Genius

ON-LOCATION ENCORE AND BMW GENIUS HOTLINE

Once you've had time to experience your new BMW, a customer appointment is scheduled with our Certified BMW genius to perform an "encore" visit at your preferred location. Designed to enhance the new-owner experience and ensure that you're able to take full advantage of the exploits, features, and functionality that your BMW has to offer. With the ever-evolving technology of our innovative vehicles, ownership demands a new level of mastery. Enjoy unlimited access to ask any car-related question at the convenience of your fingertips.

Pick Up Services

ON-LOCATION PICK-UP AND DROP-OFF SERVICES

Lifestyle members don't drive in traffic for dealership services or wait to be helped. Instead, we bring our services to you. Enjoy unlimited access to our private valet service which includes on-site vehicle pick-up for any service-related needs, home delivery of courtesy vehicles, and then once your services are complete, we'll re-deliver your vehicle to any desired location as well as pick up the courtesy vehicle.

Courtesy

CHOICE OF PREFERRED COURTESY VEHICLE

Members enjoy a replacement BMW any time a loaner is a requested for a service appointment. Regardless of what drives you forward, receive priority in your selection of available BMW models-it's just another way to enjoy an alternate trip and terrain experience on your unique BMW journey.

Car wash

ON-LOCATION CAR WASHES

Time is precious and to-do lists are long. Members will enjoy six, on-location car washes each year- a lovely benefit designed to keep your BMW looking like new.

Alignment

ANNUAL VEHICLE DETAILING

Buffed and polished. Receive an annual vehicle detailing, which includes hallelujah levels of attention to things like pet hair, stains and spots, and cloudy headlights- harkening back to the moment of magic when you first saw your BMW in showroom condition.

Alignment

ANNUAL ALIGNMENT

As a way to ensure your vehicle tracks straight as an arrow, receive one complimentary alignment each year- a vital way to protect your new investment, ensure fuel efficiency, and provide a salve for the beating that our tires take on our poor LA roads.

Birthday

BMW BIRTHDAY SURPRISE

The perfect gift should charm, surprise, and delight. On the occasion of your vehicle's first anniversary, Members receive a little gift- something unexpected that honors individuality. Anniversary gifts are all about connection and conveying our gratitude in ways that words alone cannot do.

Events

EXCLUSIVE ACCESS TO EVENTS

An extension of the full suite of lifestyle premiums, four seasonally-curated events are designed for maximum discovery and socializing. Tickets are only made available to Lifestyle Members, and these signature experiences are among the most exciting events that Los Angeles and BMW have to offer.

License

PERSONALIZED LICENSE PLATE FRAMES

Complete the look of your vehicle with a one-time upgrade to any BMW Performance or Series plate- a bit of pizzazz, flash, or sophistication for excellent looks and longevity.

Lease

ON-LOCATION LEASE-END PRE-INSPECTION

Lease terms tend to go by faster than we can imagine. A few months prior to the lease maturity date, schedule a pre-inspection visit at the date/time and location of your choosing. Lease end inspections are helpful in assessing normal wear and use, and in highlighting any damage that would be deemed chargeable- preparing you in advance with an estimate of charges.

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