BMW Group, which includes BMW, MINI, and Rolls-Royce, offers a wide array of luxurious and fun-to-drive vehicles that are immensely popular with premium automotive shoppers around the world. This popularity enabled BMW Group to remain the world’s best-selling premium automaker in 2018. It was also the eighth consecutive year that BMW has achieved record sales figures.
Increased Success of BMW X Models
Both BMW and Rolls-Royce achieved their best-ever yearly sales in 2018. A total of 2,125,026 BMW models were sold in 2018, which was an increase of 1.8% over the previous year. The biggest growth drivers were the BMW X model SUVs, with sales increased by 12.1% to 792,590. This was helped by the introduction of the all-new BMW X2. Another significant growth driver for BMW was the BMW 5 Series, which was fully available in all markets in the world throughout 2018.
“We are proud to have achieved our best-ever annual sales result, despite a number of important model-changeovers and significant, ongoing headwinds in several major markets. 2018 saw the introduction of several exciting brand new models including the BMW X2 and the BMW 8 Series, as well as the launch of the new generation BMW X4 and BMW X5 and the long-awaited BMW Z4. – Pieter Nota, Chief Marketing Officer of BMW
Read More: Record Sales for BMW Group in February 2018
BMW Electric Vehicles
BWM’s lineup of electric vehicles are also experiencing considerable growth. In total, 142,617 electrified BMW and MINI vehicles were sold around the world in 2018, which is an increase of 38.4% over the previous year. The top-selling electric vehicle for BMW was the plug-in hybrid BMW 530e, with 40,260 units sold in 2018.